About The Service
Blodtrycksdoktorn is a digital health company offering an app-based service to help people manage chronic conditions like hypertension and obesity. With a strong foundation in medical expertise and consistent clinical support, they’ve earned the trust of thousands of users.
The Ask
We worked with Blodtrycksdoktorn in evolving their offering to include preventive healthcare services.
While their app had a strong user base, it primarily served users already managing health issues. The company wanted to evolve beyond treatment and support people in taking action before issues arise. As competition in the space grew, expanding into proactive and preventive healthcare became a key strategy for standing out.
Strategic Insights
To set a strong strategic direction, we began by studying:
- How leading products are shaping preventive care
- How people form health habits
- What motivates long-term engagement
This strategic foundation about user behavior and what competitors are offering ensured that every concept we developed was grounded in real demand, user behaviour and designed for long-term engagement.
Differentiation Through Credibility
Studying how competitors communicate about preventive care allowed us to suggest a tone and journey that balances medical authority with emotional resonance which is the key to building trust in this space. A clear, medically proven user journey stands out and earns confidence.
Holistic Mindset
People are more likely to adopt health routines when services support how they think and feel, not just what they should do. Emotional states, social factors and physical activity are deeply interconnected with wellbeing. Services that acknowledge this complexity are more relevant and motivating.
Education as Activation
Helping users move from symptom-based care to self-initiated action requires framing health as an ongoing journey, not just a quick fix. When users understand the “why” behind their health, they’re more likely to engage consistently and with purpose.
Concept Design
We delivered a set of UX/UI concepts designed to support user acquisition and retention with:
- Improved onboarding and conversion pathways to attract new user segments and increase app stickiness
- A new feature track for proactive health seekers focused on habit tracking, longevity and health optimization
- A content library that supports daily engagement and helps users build sustainable habits.
Project phases
Research PHASE 1
- External expert interviews and internal stakeholder sessions
- Landscape mapping of health trends, user behavior, and motivation
- Feedback session 1
Ideation PHASE 2
- Ideation sprints
- Workshops with client to align UX priorities & feature directions
- UX/UI wireframes and concepts
- Feedback session 2
Production PHASE 3
- High-fidelity prototyping across key flows
- Feedback session 3
- Final handover with process walkthrough and design assets
Total duration ~8 weeks, from first research immersion to final design handoff.
Outcomes
We expanded the app’s appeal to support the shift from managing illness to adopting a healthier lifestyle. To encourage long-term engagement, we introduced features like educational content and habit-tracking tools.
By quickly translating insights into tangible concepts, we helped Blodtrycksdoktorn move from strategy to design. With the clarity we revealed, Blodtrycksdoktorn are able to better position their preventive health service in the fast-paced health tech landscape and continue to put human needs first
