About Klong
Klong is a Swedish design brand known for creating timeless objects that balance function, form, and a touch of the unexpected — always in close collaboration with visionary designers.
We had to make sense of what Skymill does, without giving away all the magic.
Building a Story That Moves
We began by crafting a narrative that could frame Skymill not just as a product, but as a new kind of relationship with weather. From video scripting and voice direction to naming conventions and design copy, everything was built around emotional resonance and simplicity.
We had to make sense of what Skymill does, without giving away all the magic. The final script blended concept, utility, and craft into a tight narrative that formed the core of the campaign.
Designing the Launch
Since Skymill didn't exist in the world yet, we had to simulate it — creating high-fidelity renders and animations, placing Skymill into environments that resonated with the target audience, while accurately representing the materials, movement and feel of the product. These assets drove everything from the campaign page to online ads and press kits.
The Skymill campaign reached its ambitious €150,000 funding goal with 48 hours to spare.
Outcomes
Skymill reached its ambitious €150,000 funding goal with 48 hours to spare. The campaign brought in over 500 backers from more than 20 countries and secured features in international design press, including Wallpaper, Design Milk, Design Wanted and Vogue Scandinavia.
More than just validating demand, the campaign laid the foundation for a long-term product road map. With production gearing up, Skymill is set to bring a new way to experience the weather into people's homes.
Explore the full campaign here.
