The Narrative Thread
We began the process by crafting a cohesive narrative focused on state-of-the-art technologies integrated into the vehicle. This narrative revolved around a user scenario, depicting a persona engaging with the car in different situations using various features. Divided into chapters, each addressing a specific aspect of the vehicle and a corresponding use case, the narrative guided our design process and informed the design of the dashboard's interface.
Dashboard Storytelling: design & development
We took advantage of the number of screens to provide a dual experience within the car. A “driving mode” for the driver, with a functional UI including the dials gauges, AC, radio controls and other expected car features. A “stationary mode” for the passenger, unfolding the narrative and its different chapters. Development was done using Android and Web Technologies and includes not only the whole user interface but also support for backend and hardware to ensure the system operates seamlessly.
The Arrow EV Concept has been unveiled at CES in Las Vegas in 2023 and is still touring worldwide.
Outcomes
We designed and developed the visual language, interfaces and the user experience of the vehicle, represented in an array of three screens – the dashboard, the center console and a corresponding screen on the passenger side, working coherently together to provide a unified and seamless experience for both the driver and passenger.
Phase 2.0 of Project Arrow is currently being planned and Block Zero is looking forward to continuing to design and develop a singular experience for Project Arrow as this groundbreaking vehicle moves towards mass production.
